Luxury Furniture Company Rebrand
This company was looking for a striking new brochure, refreshed logo and instagram revamp to modernise its identity and better align its visual presence with its evolving mission and target audience. The goal was to create a cohesive, contemporary brand system that communicates clarity, confidence, and differentiation within the market.
Objectives:
A new logo and updated typographic system.
Refined colour palette designed for digital and print accessibility.
Brand guidelines to ensure consistency across all communications.
A new luxury brochure to impress their clients, leading to sales.
UFC Collectibles Black Friday
This Black Friday campaign was created to generate anticipation ahead of UFC Collectibles’ biggest sale of the year. The visual direction merges the intensity of fight night with a digital, data-driven aesthetic, nodding to the excitement of countdowns and limited-time drops.
The campaign teased the upcoming deals using glitch textures, pixelation effects, and strong typographic contrast to capture the attention of fans across digital platforms.
Objectives:
Build pre-launch excitement and awareness for the Black Friday sale.
Drive traffic to the UFC Collectibles website ahead of launch day (25th Nov).
Build assets to use across socials, email, paid ads, and a full website takeover.
isabellabrwhitrow@gmail.com
F1 Authentics project
This concept livery was created as a visual proposal for F1 Arcade, exploring how dynamic colour, light, and motion could reimagine the brand’s on-site simulator experience. The aim was to translate the energy of Formula 1 racing into a bold, immersive visual identity that complements the high-performance, entertainment-driven world of F1 Arcade.
Objectives:
Develop a distinctive and modern livery that reflects the excitement and innovation of the F1 Arcade experience.
Use colour and form to convey speed, precision, and motion, even when stationary.
Present a premium yet playful aesthetic aligned with F1 Arcade’s evolving visual language and appeal to both casual fans and motorsport enthusiasts.
about me
I’m a Graphic Designer fuelled by curiosity, coffee, and a love for creativity.
Graphic Design is my passion. I believe that if you can imagine it, it can be designed. I work across multiple styles, mediums, and industries, creating everything from clean, minimal layouts to bold, experimental visuals.
For me, design isn’t about fitting into one box - it’s about finding the right creative solution for every unique project. Whether you need a brand identity, event poster, packaging design, or something completely unexpected, I can bring your vision to life with creativity, adaptability, and attention to detail.
If you’ve got an idea, I’d love to bring it to life.
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