This video was created as a teaser video for social media to build anticipation ahead of the Black Friday launch. Designed to drive early sign-ups, it uses bold typography, eye catching motion, and high-contrast brand visuals to create excitement and introduce the campaign’s look and feel before the main rollout.
Website takeover
For the website takeover, I transformed the homepage into a full campaign canvas. Using a responsive grid, bold hero typography, and immersive colour blocking, the design takes over the screen with confident, high-contrast visuals. Not only was it eye catching but it lead to the highest month revenue across the year and previous years.
Email design
For the Black Friday email, I built a high-impact layout that turns a standard promo message into a branded moment. The design uses a tight typographic hierarchy, a bold contrast-driven colour palette, and layered graphic elements to create urgency without clutter. I worked with a flexible module-based system so the design can adapt to different offers while remaining visually consistent across the campaign.
cyber monday variation
The Cyber Monday version acts as a natural evolution of the Black Friday design — same structure, fresh energy. I introduced subtle colour shifts, alternate graphic accents, and refined spacing to create a new visual rhythm while maintaining recognisable continuity. The result is a seamless transition between two high-traffic sale moments, each with its own character but aligned under one unified brand story.