This video was created as a teaser video for social media, and to feature on the website homepage hero banner to build anticipation ahead of the Black Friday launch. I designed this campaign to drive early sign-ups. It uses bold typography, eye catching motion, and high-contrast brand visuals to create excitement and introduce the campaign’s look and feel before the main rollout.
Website takeover
For the website takeover, I transformed the homepage into a full campaign canvas. Using a responsive grid, bold hero typography, and immersive colour blocking, the design takes over the screen with confident, high-contrast visuals. Not only was it eye catching but it lead to the highest month revenue across the year and previous years.
Paid Social Ads
To optimise the Black Friday sale, I created 17 variations of paid social ads for the campaign. Ranging from generic Black Friday graphics to specific categories to direct customers to the website. These worked incredibly well allowing customers to see multiple advertisements all flowing together beautifully.
Email design
For the Black Friday emails, I built multiple high-impact layouts that turned a standard promo message into a branded moment. The design uses a tight typographic hierarchy, a bold contrast-driven colour palette, and layered graphic elements to create urgency without clutter. I worked with a flexible module-based system so the design can adapt to different offers while remaining visually consistent across the campaign.
cyber monday variation
The Cyber Monday version acts as a natural evolution of the Black Friday design — same structure, fresh energy. I introduced subtle colour shifts, alternate graphic accents, and refined spacing to create a new visual rhythm while maintaining recognisable continuity. The result is a seamless transition between two high-traffic sale moments, each with its own character but aligned under one unified brand story.
