Brand identity
Starting with a new identity, I developed refreshed brand guidelines that captures the company’s personality and positions it more clearly within its market. The new brand system includes an updated logo, refined colour palette, modern typography, and a cohesive visual language designed for flexibility across digital and print. The result is a clean, luxury, consistent brand that improves recognition and communicates the company’s values with clarity and confidence.
Current branding
Proposed branding
brochure design
To showcase the new brand in context, I designed a brochure that highlights the updated visual identity across real-world print collateral. The layout emphasises clarity and hierarchy, using the new typography, colour palette, and graphic elements to create a polished, cohesive look. This brochure demonstrates how the rebrand translates into tangible marketing materials while maintaining consistency and visual impact.
I then developed their social platforms for brand consistency. The approach focuses on creating a clean, cohesive grid that reflects the updated visual identity at a glance. Profile elements such as profile picture, highlight covers, and overall grid styling were designed to reinforce the brand’s tone and personality. The result is a visually unified profile that shows how the rebrand has created a stronger, more recognisable presence on social media.
Website Refresh
I am currently developing a new website design for Fraser James, aligning the digital presence with the refined rebrand I have created. By simplifying and restructuring the existing homepage, I have introduced a more elevated, minimal aesthetic that reflects a premium, high-end feel.
The redesigned site has been carefully considered to resonate with the company’s target market, appealing directly to high-end clientele through a cleaner layout, stronger visual hierarchy, and a more sophisticated user experience.