Brand identity
Starting with a new identity, I developed a refreshed brand guidelines that captures the company’s personality and positions it more clearly within its market. The new brand system includes an updated logo, refined colour palette, modern typography, and a cohesive visual language designed for flexibility across digital and print. The result is a clean, luxury, consistent brand that improves recognition and communicates the company’s values with clarity and confidence.
Current branding
Proposed branding
brochure design
To showcase the new brand in context, I designed a brochure mock-up that highlights the updated visual identity across real-world print collateral. The layout emphasises clarity and hierarchy, using the new typography, colour palette, and graphic elements to create a polished, cohesive look. This mock-up demonstrates how the rebrand translates into tangible marketing materials while maintaining consistency and visual impact.
I then developed a concept for how the refreshed brand would translate into an Instagram profile. The approach focuses on creating a clean, cohesive grid that reflects the updated visual identity at a glance. Profile elements such as profile picture, highlight covers, and overall grid styling were designed to reinforce the brand’s tone and personality. The result is a visually unified profile concept that shows how the rebrand can create a stronger, more recognisable presence on social media.